Trace Barnhill
About                  Writing

 
Copywriting & Editorial
 

Full time, three years (2015–2018).
Position: From lone Copywriter to Copy Director with two direct reports. Wrote all web, email, ad, signage, collateral, names, and some PR copy from pre-launch to Round 3 funding. Up until 2019, if it had words and the Away logo on it, I wrote the words.





Subject line: Yes, it comes in pink. Introducing Away x Pop & Suki.

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Subject line: The Minions couldn't stay Away

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Subject line: Away x Dwyane Wade is here

Subject line: On World Water Day, get Away for good

Subject line: These are our winter blues

Away x Gray Malin





Subject line: Meet Away x Gray Malin

Lisbon



Away x Amastan Paris





Subject line: Away x Amastan Paris- look inside for details.

The Coordinate Collection





Subject line: Now launching– The Coordinate Collection

Away's microsite for social impact partner, Peace Direct, sharing firsthand stories of meaningful change in areas of conflict.

Winner, "Website: Corporate Responsibility" (2018)



Subject line: Away x Peace Direct is changing the world

Terminal A: a pop-up airport experience.













Times Square ad campaign

Magazine ad in Fast Company

TSA trays

TV ad

Subject line: A gift they won't return


Subject line: What should you really gift? Survey says...


Subject line: Away for the whole family


Subject line: Faster than overnight delivery


Subject line: Gift? Check. card? Check


Subject line: Introducing Sky, the new blue in town


Subject line: It's personal now. Meet the new stickers.


Subject line: Meet the new travel standards


Subject line: Now on display– Artist Edition Stickers


Subject line: We're sending you packng


Subject line: White is back. Shop all sizes, now and forever.


Subject line: NBA x Away- join the team


Subject line: Star Wars x Away is here


Trace Barnhill About