Full time, three years (2015–2018).
Position: From lone Copywriter to Copy Director with two direct reports. Wrote all web, email, ad, signage, collateral, names, and some PR copy from pre-launch to Round 3 funding. Up until 2019, if it had words and the Away logo on it, I wrote the words.
Subject line: Meet the new travel standards
Subject line: The Minions couldn't stay Away
Subject line: Star Wars x Away is here
Subject line: NBA x Away- join the team
Subject line: Away x Dwyane Wade is here
Subject line: Yes, it comes in pink. Introducing Away x Pop & Suki.
Subject line: On World Water Day, get Away for good
Subway ad campaign
Times Square ad campaign
Magazine ad in Fast Company
TSA trays
Terminal A: a pop-up airport experience.
Subject line: These are our winter blues
Away's microsite for social impact partner, Peace Direct, sharing firsthand stories of meaningful change in areas of conflict.
Winner, "Website: Corporate Responsibility" (2018)
Subject line: Away x Peace Direct is changing the world
Subject line: Meet Away x Gray Malin
Subject line: Away x Amastan Paris- look inside for details.
Subject line: Now launching– The Coordinate Collection
Subject line: What should you really gift? Survey says...
Subject line: Away for the whole family
Subject line: Faster than overnight delivery
Subject line: Gift? Check. card? Check
Subject line: Now on display– Artist Edition Stickers
Subject line: We're sending you packng
