Worked with Creative Director and Founder to create brand voice, then wrote all web copy and a printed zine. Some ongoing email and social work when needed, too.

Copy for skin quiz on app and website

Web launch copy, internal brand guidelines, social bio & branded hashtag, Instagram captions, new product PDPs, emails

Brand emails and PDP copy refresh

Subject line: 2 for 1

Subject line: Overheard at the festival

Subject line: Two Words: Shoe Guide

Subject line: Story Time

Subject line: What does it feel like?

Subject line: Let us be your...

Subject line: Find it

Website copy for rebrand launch, new company tagline, messaging strategy & internal content pillars, product naming

Internal brand guidelines, social bio & branded hashtag, Instagram captions, new product PDPs, emails

Messaging strategy & website refresh

Website copy for brand launch, messaging strategy

Website copy for brand launch, messaging strategy

Worked pre-launch to create tone of voice and foundational brand copy, including web copy & social taglines