Full time, August 2019–January 2022.
Position: Completely rewrote all web copy onsite for brand voice cohesion. Wrote all brand emails. Wrote ads, including OOH subway ads with Red Antler. Worked with CD to develop brand voice & codify into brand book. Named 6 limited-edition fragrances and created correlating concepts. Named The Salon (subscription service), Review & Refine® (feedback tool), Root Source™ hair supplements and its proprietary blend, PureCatalyst™. Worked freely & directly with other departments to answer copy needs quickly & effectively, including those of Growth, Acquisition, Social, R&D, HR, PR, and Product. A real one-man band here.
Subject line: NEW 〰️ and making waves (literally)
Subject line: Step into spring with Vitae
Subject line: Introducing Prelude
Subject line: Your Upcoming Fall Getaway
Subject line: Our winter fragrance is gone soon
Subject line: *Drop* what you're doing
Subject line: Find your summer vibe
Subject line: Meet your mask(s)
Subject line: 20% off? It's a no-brainer
Subject line: Better air = better hair
