Full time, August 2019–Present.
Position: Completely rewrote all web copy onsite for brand voice cohesion. Wrote all brand emails. Wrote ads, including OOH subway ads with Red Antler. Worked with CD to develop brand voice & codify into brand book. Named 6 limited-edition fragrances and created correlating concepts. Named The Salon (subscription service), Review & Refine^® (feedback tool), Root Source™ hair supplements and its proprietary blend, PureCatalyst™. Worked freely & directly with other departments to answer copy needs quickly & effectively, including those of Growth, Acquisition, Social, R&D, HR, PR, and Product. A real one-man band here.